Revenue Explorer

Blinkit, Nykaa, Flipkart, Instamart a day behindad data pending: Shopify, Zepto

 
Revenue7-day total
₹3.30 Cr
−16.9%
vs 7 Oct – 13 Oct · ₹3.97 Cr
Units7-day total
73.9K
−17.7%
vs 7 Oct – 13 Oct · 89.9K
ASPover the period
₹446
+1.0%
vs 7 Oct – 13 Oct · ₹441
Ad spend7-day total
₹97.97 L
−26.9%
vs 7 Oct – 13 Oct · ₹1.34 Cr
ROASover the period
3.36×
+13.7%
vs 7 Oct – 13 Oct · 2.96×
Brand-funded discountover the period
11.6%
−0.6pp
vs 7 Oct – 13 Oct · 12.3%

Total revenue, 30 days

line = daily · shaded = your period
₹0₹25.00 L₹50.00 L₹75.00 L₹1.00 Cr21 Sept26 Sept1 Oct6 Oct11 Oct16 Oct₹47.08 L/day over the period

Mix, 14 Oct – 20 Oct vs 7 Oct – 13 Oct

share of the 7 selected platforms
₹3.30 Cr−16.9%outer ring = period · inner ring = baseline
Blinkit 36%Shopify 17%Amazon 15%Nykaa 12%Instamart 9%Flipkart 6%Zepto 5%

Each platform · per day

your period, per day · line = last 14 days · tap to zoom
Shopify
₹7.78 L/day−9.0%
vs 7 Oct – 13 Oct · ₹8.55 L/day
14d ago ₹9.57 Lsliding −9.0%yest. ₹8.07 L
Amazon
₹7.25 L/day−20.7%
vs 7 Oct – 13 Oct · ₹9.15 L/day
14d ago ₹6.88 Lsliding −20.7%yest. ₹6.74 L
Zepto
₹2.29 L/day−8.7%
vs 7 Oct – 13 Oct · ₹2.50 L/day
14d ago ₹2.57 Lsliding −8.7%yest. ₹4.0K
Blinkitto 19 Oct
₹19.89 L/day+3.4%
vs 7 Oct – 13 Oct · ₹19.24 L/day
14d ago ₹18.05 Lsliding −11.4%yest. ₹0
Nykaato 19 Oct
₹6.74 L/day−22.2%
vs 7 Oct – 13 Oct · ₹8.66 L/day
14d ago ₹7.97 Lsliding −33.3%yest. ₹0
Flipkartto 19 Oct
₹3.04 L/day−25.7%
vs 7 Oct – 13 Oct · ₹4.08 L/day
14d ago ₹2.68 Lsliding −36.3%yest. ₹0
Instamartto 19 Oct
₹5.05 L/day+12.7%
vs 7 Oct – 13 Oct · ₹4.48 L/day
14d ago ₹3.73 Lsteady −3.4%yest. ₹0

Growth cascade

who made the change
Platform← gave back · added →₹ / day
Nykaa
−₹2.88 L
Blinkit
−₹2.19 L
Amazon
−₹1.90 L
Flipkart
−₹1.48 L
Shopify
−₹76.8K
Zepto
−₹21.9K
Instamart
−₹15.3K
Net
−₹9.59 L

Nykaa and Blinkit are 53% of the net move — everything below them is noise today.

Is the week growing?

₹0₹1.67 Cr₹3.33 Cr₹5.00 Cr10 Aug−6%17 Aug+13%24 Aug+8%31 Aug−10%7 Sept−7%14 Sept+2%21 Sept+6%28 Sept+5%5 Oct−6%12 Oct2/7 dso far

Last full week, Mon 12 Oct – Sun 18 Oct: ₹3.70 Cr, −6.4% vs the week before. This week so far (2 days, to Tue): ₹59.97 L, −40.5% vs the same days last week. Clicking a bar sets the whole page's period to that week — the header will say so and offer the way back.

core.revenue_pulse_daily_mat · rebuilt 13:30 and 20:00 IST · units (not orders — QC sources carry no order id) · discount is brand-funded, not the email's blended figure · fetched 12:38:30 ISTMoxie Beauty · Revenue Pulse